Disaster Recovery: Insuring the Bottom Line

Removable backup drives are an ideal and affordable Disaster Recovery solution for small and medium organizations, businesses, and enterprises.

‘Force Majeure’ is one of those clauses that legal teams love to flaunt. Business houses invariably protect themselves from any damage caused by ‘Acts of God’ that would affect their vendors and service providers. But what about damage caused to their own business? That is where Disaster Recovery comes into the picture.

With data increasingly becoming the lifeline of corporations around the world, protecting and preserving data is an indispensable function in any organization, today. While natural disasters were the #1 cause for data loss previously; terrorism, employee sabotage, industrial espionage, and political/social unrest are adding to the woes of corporations, worldwide. In addition, theft of a server or workstations can be disastrous if the data is not backed up. That is why Disaster Recovery has become the primary ingredient in any Business Continuity Plan.

Some Statistics

• 60% of businesses that experienced a data disaster ceased operations within 2 years, 75% of these failed within six months (Source: Gartner Group)
• 93% of companies that lost their data for 10 days or more, filed for bankruptcy within 1 year, and 50% – immediately. (Source: National Archives & Records Administration in Washington.)
• 70% of business people have/will experience data loss due to accidental deletion, disk or system failure, viruses or fire (Source: Carbonite)
• 20% of SMEs will suffer a major disaster causing loss of critical data every 5 years. (Source: Richmond House Group)
• An average small business could lose $47,616 over the 16 days it takes to recover data. (Source: Carbonite)

Disaster Recovery Strategies

It’s then a no-brainer that companies ought to have a Disaster Recovery (DR) solution. A good DR strategy answers these three basic questions:
1) What is the objective?
2) Who will be the people/teams responsible in case of disruptions?
3) What will these people do (the procedures to be followed) when disaster strikes?

The objective of a disaster recovery plan is to minimize downtime and data loss. Professionals in the field utilize measures such as Recovery Time Objective (RTO) and Recovery Point Objective (RPO). Moreover, a good DR strategy encompasses three components: preventive measures, detective measures and corrective measures.

The good news is that you don’t have to become an expert in this terminology or hire an expensive Professional, in order to implement an efficient, robust & reliable DR solution to protect your company’s data.

Tape vs. Drive

Among preventive measures, keeping data routinely backed-up in-house, and having offsite archives, is a good strategy to protect for failures, disasters, or theft. Tape was at one time the most popular means to store data offsite. However, tape has declined in popularity in the past 10 years because tape backup is too slow, low on media capacity, unreliable, limited in scalability, and in general a pain to use, despite being durable for handling offsite.

Today, an ideal option is to utilize durable removable drives, which make data protection and recovery easy. Removable drives offer whopping capacities up to 4TB per drive,are plug-and-play compatible with most operating systems, and offer speedy sustained data transfers and restore times that are significantly superior to that of CD, or tape or the cloud.

For example, Olixir manufactures 1200G (2.0ms) shock protected removable drives that have capacity up to 4TB (soon 5TB) each, and can be used in an enterprise tower or 19” rackmount chassis, or standalone with a simple USB 3.03 SATA cable. Drives can be interchanged between standalone cable use or in a 19” rack/tower chassis – this is very useful for restoring data in environments that have network restrictions. The shock protection allows the drives to be rotated and transported offsite, just like tape, but without the hassles of tape! Rotation and offsite archival provide robust data protection. The drives can be used with just about every popular backup software package, install easy (often plug and play), and the total cost of the complete solution is affordable for small business. Olixir offers free guidance to its small business customers so they can set up a robust protection for their business.


Backing up critical data is an essential part of any Disaster Recovery Plan. With enterprises handling increasing amounts of data, the backup solution used must be both efficient and reliable. Tape drives, CDs and other media that have low capacities, and long file transfer times, are a hassle to use and are problematic for most businesses. And the cloud can be expensive, slow, and unreliable, especially for larger capacities of data.

Durable removable drives are a more efficient solution as they provide fast backup/recovery, have high-capacity (5TB coming soon), and are compatible with popular backup software. They are also scalable (via a 19” rack/tower configuration), easy to use, simple to install, affordable, and most importantly, allow for offsite archival to protect against theft or disasters, presenting the perfect Data Protection and Disaster Recovery solution for small and medium businesses and organizations.